Developed by Republican strategists like Harry Dent and Pat Buchanan during the rebuilding of the GOP in the post Civil Rights Act and Voting Rights Act era, the Southern Strategy's goal was to win over southern whites by demonizing blacks using subterfuge, dog whistles and coded language. As I mentioned last week, the late Republican mastermind Lee Atwater described the use of the Southern Strategy as being all about the use of "abstract" issues that imply race without explicitly using direct racial epithets or even the words "black" or "white."
Atwater described some of the abstract issues of his era as "forced bussing" or taxes, and framing these issues in a way that subconsciously fuels white resentment towards blacks, and serves to coalesce white votes around Republican candidates. After all, Republicans will readily admit that trying to win over black voters has been a lost cause since LBJ, so why not exploit that loss by playing to white racial bias and thus locking down larger chunks of the white vote?
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